Client: CPi Connect
Creative Team: Siena Dexter (Copywriter), Nicola Jacobs (Designer)
Direct Mail Lookbook for Fashion Week
Direct mail projects are always exciting, and we were especially chuffed at the prospect of creating an original handout piece for Fashion Week.
The aim, was to showcase CPi’s publishing know-how with a Lookbook that will have designers flocking to the phones in demand for similar pieces for their collections.
As lead creatives on the project, we got to play around with words, puns, palates and printing techniques for a playful piece that delivered results.