A brand creation agency

FOr REBEL STARTUPS

Dear
Rule
Breaker

Dear rebel, dropout, oddball, anarchist, weirdo. We salute you! We reckon rules are made to be broken – art rules, brand rules, even speech rules.

We seek out the odd, court the bizarre, get downright geeky over the planning and create brands worth launching, with creative that does them justice
(If you’ve read all this without skimming to the portfolio, we like you already!)

Some of
our work

This portfolio is under construction which means some pages will be missing. If you find one we’re still writing, just drop us an e-mail and we’ll send you the case study.

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The Hampstead Pack

browse the den of geek

2020's top 5 packaging copy trends

2020's top 5 packaging copy trends

We looked at consumer and cultural shifts over the last year, from research conducted independently, and for the brands we…
Cannabis - why weed better get used to it

Cannabis - why weed better get used to it

Cannabis: formally frowned upon as a demon drug; wacky ‘baccie, The Devil’s lettuce, Beelzebub’s broccoli, once comparable to crack cocaine…
Stranger Things - Why shopper age, relationship status and gender are irrelevant in today's upside-down world.

Stranger Things - Why shopper age, relationship status and gender are irrelevant in today's upside-down world.

Why we must adapt our targeting to an upside-down world of uncategorised consumers.

Sweet things
Clients say

Idea Dolls totally got what we were trying to do, and helped us develop a tone of voice for our brand

Ian Carpenter
London Brunch fest

We worked with Idea Dolls to create branding guidelines and packaging designs for our sauces. The team were delightful to work with! They understood our vision and were able to deliver branding guidelines with a clear tone of voice. The packaging designs were beautiful, eye-catching and disruptive. We were delighted with the result

Amal Cowan
Amal's Pantry

Idea dolls have the amazing ability to compress a lot of information and reposition it as succinct, creative, emotive ideas that capture an audience's attention. Idea Dolls captured the heart of Into the Wylde perfectly and distilled it to make it live & breathe!

Kathie Bishop
Into the Wylde

There are many ways to speak to us...

One of them is this form. But if you don’t like forms, just give us a call or email.
Email: concierge@ideadolls.com
(there isn’t REALLY a concierge)
WhatsApp: 07951759864

FREE 20 minute brand consultation

Ask us anything, show us anything, you get one question (unless you talk really fast). We don’t usually give advice away for free, so make the most of your free time.