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Into the Wylde – finally, a lube for ladies

Creating the brand messaging highlighted some very real issues around fem-care messaging  – we wanted to be progressive, forward thinking, even bold, but can we really say ‘vulva’ on the pack? and will we sound like a GUM clinic doctor if we do?

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femcare feminine sexuality feminism

 concierge@ideadolls.com / 07951-759-864 / @ideadolls

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