Like the matryoshka doll, your brand or business is made up of lots of little elements, each opening up to reveal another, until you get to the idea, the core of the brand, the stuff that makes it tick – that magic spark that makes it like no other.

(The story we don’t tell so often is that our founders  got drunk on margaritas and decided one summer evening to start an agency. They called it ‘Idea Dolls’ right there on Southbank, because one was Russian, and the domain for ID Doll was taken.)

Our senior creatives hail from international advertising and packaging agencies including Hornall Anderson, TBWA and BBDO working on brands like Moonpig, Deliveroo, Marmite, Lola’s Cupcakes, Leon and Lancome.

These days you’ll find us at our office in Camden Town. If you’d like to hear more about Russian Dolls, or join us for a margarita, come and say hello