Our initial workshop helped us understand Amal’s vision for the brand and get a sense of her journey and mission. (behind the scenes snap on the right! >>> being a branding agency in London has its perks!)
Sauces and condiments is a growing category, but we didn’t want basbas to end up in the world food aisle. We positioning the brand in a way that makes it accessible to the adventurous foodie, without the visual stereotypes of an exotic sauce.
Amal was making waves on Masterchef, so we decided to use the proposed brand name ‘Feed & Fable’ as a tagline and put Amal’s name on the jars instead.