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13 Questions with Nick Bildner – Co-Founder of Pulsin

  I knew the co-founder of Pulsin when the brand was in its market-stall days and am proud to say I’m fairly confident to have tasted every bar to bear the Pulsin name (even some of the secret ones I’m not supposed to talk about) I remember the proud moment I saw the bars in

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Is cultural appropriation ever appropriate?

It’s been a good few months since the Jamie Oliver’s jerk-rice scandal, and it’s taken this long to release this piece because I’m still scratching my head trying to work out what that was even about, and how I can advise the brands we work with at Idea Dolls to use cultural equity in a

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How to Write a Converting App-Store Description

I’m on the app store. I need a new dating app/ removal company/food delivery service… I have no prior knowledge of the service, no referral from friends, nothing at all to go by. Dear developer….I need you to tell me why I should hit download, I want to use you, really, I do, but see

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Loafly Case Study: Adapting Brand Identity For International Markets

Following the success of the premium breakfast delivery app Milkman in Israel, founders Omer and Jonny wanted to bring their ‘healthy brekkie at the touch of a button’ service to the UK. We worked with the team in Israel to understand their offering “breakfast you want to jump out of bed for”, and their target

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