JK Rowling and the Transgender Feud Witch Hunt

But what effect will the latest debate over inclusive menstruation have on brands? And should we be using inclusive terms across all categories? Changing our targeting language to ‘people with periods, people who shave their faces or people who drink baby formula’ instead of women, men or infants.

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Into the Wylde – finally, a lube for ladies

Creating the brand messaging highlighted some very real issues around fem-care messaging  – we wanted to be progressive, forward thinking, even bold, but can we really say ‘vulva’ on the pack? and will we sound like a GUM clinic doctor if we do?

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2020’s top 5 packaging copy trends

We looked at consumer and cultural shifts over the last year, from research conducted independently, and for the brands we work with exploring stylistic shifts that we believe will be picked up by up-and-coming brands and integrated into existing brand personalities for effective targeting – and again in actual words instead of marketing jargon – we recking brands who use this style will be a hit with people who are bored of the same old self-depreciating shcpiel on packs they buy.

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