Following the success of the
Generation Z; Overly-sensitive, vegan, social
Product, Price, Place, and Promotion. While the 4 P’s of marketing have remained a cornerstone of marketing theory, a 5th P has been making a strong case for its inclusion. Purpose (brand purpose) has become an essential ingredient for solidifying brand identity…
While the definition may vary depending on who you are asking, all brands come down to reliable foundations. So what makes up a brand’s foundation, and how can a solid foundation lead to a successful brand?
To be a household name? To titillate investors, or maybe exit in five years and retire in Hawaii? Tell us about your vision and maybe we can make it happen.
