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A brand creation agency

FOr REBEL founders

AS seen in

Some of
our work

This portfolio is under construction which means some pages will be missing. If you find one we’re still writing, just drop us an e-mail and we’ll send you the case study.


The Hampstead Pack


Dear rebel, dropout, oddball, anarchist, weirdo. We salute you! We reckon rules are made to be broken – art rules, brand rules, even speech rules.

We seek out the odd, court the bizarre, get downright geeky over the planning and create brands worth launching, with creative that does them justice
(If you’ve read all this without skimming to the portfolio, we like you already!)


Tell us a bit about you, your project and how we can help, we’d love to hear from you.
(there isn’t REALLY a concierge)
WhatsApp: 0795175986

From the blog

JK Rowling and the Transgender Feud Witch Hunt

JK Rowling and the Transgender Feud Witch Hunt

But what effect will the latest debate over inclusive menstruation have on brands? And should we be using inclusive terms…
Into the Wylde - finally, a lube for ladies

Into the Wylde - finally, a lube for ladies

Creating the brand messaging highlighted some very real issues around fem-care messaging  - we wanted to be progressive, forward thinking,…
2020's top 5 packaging copy trends

2020's top 5 packaging copy trends

We looked at consumer and cultural shifts over the last year, from research conducted independently, and for the brands we…

nice things
Clients say

Idea Dolls totally got what we were trying to do, and helped us develop a tone of voice for our brand

Ian Carpenter
London Brunch fest

We worked with Idea Dolls to create branding guidelines and packaging designs for our sauces. The team were delightful to work with! They understood our vision and were able to deliver branding guidelines with a clear tone of voice. The packaging designs were beautiful, eye-catching and disruptive. We were delighted with the result

Amal Cowan
Amal's Pantry

Idea Dolls have the amazing ability to compress a lot of information and reposition it as succinct, creative, emotive ideas that capture an audience's attention. Idea Dolls captured the heart of Into the Wylde perfectly and distilled it to make it live & breathe!

Kathie Bishop
Into the Wylde