Client: Goddess Health And Beauty

Creative Copywriter: Siena Dexter

Art Direction: Katinka Donagemma

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Siena Dexter: Creative Direction, Copywriting
Katinka Donagemma: Art Direction, Artworking, Design

Being asked to lead the rebrand for Goddess Health & Beauty was an honour and one of our most exciting projects to date.



Based in the heart of Golders Green, where businesses change faster than the weather forecast, Goddess has been a staple service on the Golders Green Road since 1994 – one of the original founders of a bustling street of shops which has changed and morphed over the years form a quiet area to a hipster-esque high street.

Known and loved in the community for their unrivalled standards of quality (the best eyebrows threading in London hands-down and high-end machines to rival any Harley Street clinic) the task wasn’t to get more people through the door as Goddess boast a packed appointment book, but to help update their brand and messaging to reflect their premium service and warm, welcoming environment.

Penelope and Christina – a mother/ daughter founder team – were understandably cautious about such a big change to a thriving business, so the pressure was on to deliver something outstanding

Project managed by Siena – Idea Dolls founder and Copywriter, we set about understanding what was at the heart of the Goddess brand, underlining the Grecian theme but updating it with a moderns touch.

The colour palette drew inspiration from well-recognised premium brands, in a light serif font a clean, light feel while subtle touches of Grecian design were carefully implemented into the logo.

Manifesto, brand guidelines and mission statement were all carefully constructed to reflect the care and expertise delivered at each stage – from booking an appointment to relaxing in the Grecian retreat and leaving feeling pampered to perfection.

Our deliverables were a logo rebrand, brochure design and rewrite, launch of social media across Facebook and Instagram and a website (still to be built).

Have a flick through the images for before and after shots and feel free to follow and like on social @goddesslondon – Instagram and @goddesshealthandbeauty on Facebook.

Like what you see? Give us a call, we’de love to hear how we can help you!