ANTHROPOLOGY FOR BRANDS

We need ask the difficult questions to deliver powerful results, because we know you don’t just need branding, you need to know your category, your audience and your offering better than any competitor on the market.
Our process will get you there.

STAGE 1

DISCOVER

You want to get Gen Z, be relevant to Boomers or maybe your brand wins hearts with Millennials. Data can only go so far to really understanding what’s important, we combine qualitative and quantitive research with an anthropological approach to understanding culture. We call this: brandthropology.

Data

STAGE2

We specialise in only three categories: food & beverage, personal care and beauty. We also only work within the UK market. This gives us expertise and the ability to invest more on data, trends and consumer reports about those categories. Our research is accurate, current and costly; but gives us, our clients, and their investors confidence in our creative approach to the challenge.

STAGE 3

Design

We design, write, illustrate and rhyme your brand to life.
From a brand name & story that hold it all together, to your tagline, palette, fonts and all the little touches that breathe personality and purpose.

happy days

NICE THINGS CLIENTS SAY

“ What a delightful team to work with! Idea Dolls understood our vision and delivered brand guidelines that we're very happy with and will help take the business to the next level.”

“Idea dolls have the amazing ability to compress a lot of information and reposition it as creative ideas. They captured the heart of Into the Wylde perfectly to make it live & breathe”

“World Class”