Who We Are

Siena Dexter

Founder / Chief Copywriter

Siena is the founder and creative director of Idea Dolls London.

She spent the first half of her advertising journey working on global brands at BBDO and TBWA.

Since she’s worked with Deliveroo, Pravins, Moonpig and Tilda Rice as well as privately owned challenger brands like Loafly, Arctic Power Berries and Into the Wylde.

Siena's Story

Olivia Goodenough

Junior Designer

We were bowled over by Olivia’s beautifully intricate illustration style – talent you’d expect from a University Arts Of London grad with a first in Illustration and Visual Media. 

Olivia's Story

Evgueuni Spiridonov

Freelance Senior Strategist
With over 12 years of industry expertise across Europe and the US, Evgueni has contributed to growing consumer brands such as Lucky Strike, Tanqueray, Winston and Calvin Klein.

In 2016 he was appointed lead service director at Howell Anderson, leading branding, packaging.

Evgueni is our strategy chief, the anchor to our creative flow.

Ev's Story

Kieran Katwala

Junior Copywriter

Our fresh talent with a flair for short-form, punny, catchy copy.

Kieran comes to us from the charity sector, volunteering for Water Aid and organising creative projects with St. Charles Hospital.

He’s big on sustainability, kind to the planet and hard on invoice dodgers.

Kieran's Story

Katinka Donagemma

Packaging Design, & Branding

Katinka is our packaging & print design lead, and joins our team with over 14 years’ experience.

We were lucky enough to nab this talented Italian after her 12 years at Hornall Anderson where she worked on the likes of Pataks, Shu Umera, Pears and Lancome as well as countless challenger brands. 

Kat's Story

Sam Baum

Brand Design / Art Direction

Sam has over 13 years’ experience in art direction, graphic design and strategy-led branding, creating visual identity and design assets for Channel 4, Tetra Pak, Hendrick’s Gin and the BBC.

Sam is not actually a tea-loving cat, he’s just notoriously camera shy.

Sam's Story

We are Idea Dolls, a creative agency who met in the big world of advertising and set out on a mission to work with independent businesses, creating masterpieces of design, words and branding.

What’s the deal with the dolls? Well, just a bit of fun, but if you want to get deep and metaphorical, the Russian dolls represent how we see brands…

Like the matryoshka doll, your brand or business is made up of lots of little elements, each opening up to reveal another, until you get to the idea, the core of the brand, the stuff that makes it tick – that magic spark that made you want to be a founder.

Our job is to find that core, figure out what makes you passionate about your business and then build all the other elements around it – from standout copy, product photography and social media to design, for websites, business cards, billboards, tractors…you get the idea.